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Live lens: Getting closer to consumers

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}As social communication has evolved, so has the way we connect with consumers for research. Our real-time Live Lens methodology uses familiar feedback mechanisms and allows consumers to...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Ellie Inman, Emma Bennett
Company: Sky Limited
September 8, 2019
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Citation

Inman and Bennett (2019a, September 08). Live lens: Getting closer to consumers. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/live-lens-getting-closer-to-consumers